Indocafé, a leading instant coffee brand, was introduced in Malaysia in 1994 with almost 2 decades of bringing affordable, convenient and high quality instant coffee products to Malaysian consumers.
Manufactured by P.T. Sari Incofood Corporation in Indonesia which exports instant coffee products to more than 30 countries worldwide, Indocafé uses gourmet coffee beans harvested from the mountain regions of Mandheling in Sumatra. Regal Marketing & Trading Sdn Bhd is the importer and marketing agent for Indocafé in Malaysia.
In 2004, Indocafé has indeed achieved a significant milestone as one of the pioneers in terms of introducing 3-in-1 coffee products in Malaysia, which the coffee products continue to have a strong following and receive encouraging response from a wide and growing base of consumers in the retail market.
The first Indocafé product introduced in Malaysia was the Original Blend Instant Coffee. Subsequent products introduced in Malaysia were the Coffeemix 3-in-1, Cappuccino, Coffee-O, Coffeemix Ginseng and Coffee White 2-in-1. In October 2013, the brand unveiled its latest innovative product, Caffe Latte (with Freeze Dried Coffee), to cater to working people in urban areas who lead a busy lifestyle.
Indocafé’s products are currently found at over 15,000 retail outlets nationwide, including international and local hypermarkets, mini markets and convenience stores. The Coffeemix 3-in-1 continues to be Indocafé’s top selling product, primarily due to change in lifestyle among urban coffee drinkers that prefer the convenient packaging of the 3-in-1 instant coffee.
In Indonesia, Indocafé was awarded as TOP BRAND for the product of Indocafé Coffeemix in 2010, followed in 2011, 2012, 2013 and 2014 for the category of instant coffee. In 2013, Indocafé’ Coffeemix also achieved Indonesia Original Brand Award as well as Indonesia Retailer Satisfaction 2013.
‘Discover The Pleasure’ of World-Famous Indonesia Coffee
- Indocafé uses selected gourmet coffee beans harvested from the world famous Sumatra Mandheling mountain regions of Indonesia.
- Indocafé has low acidity level that offers a less sour after taste.
- Indocafé coffee range is roasted, processed and packaged all in the same place to ensure its freshness. So that it tastes just like freshly brewed coffee!
- Indocafé products dissolve instantly and completely in warm or hot water with minimum stirring.